Responsibilities
- Develop and execute short- and long-term brand strategies to drive awareness, trial, and customer loyalty.
- Lead the planning and execution of integrated marketing campaigns, including digital, in-store, and onground activations.
- Define and manage brand positioning, architecture, and guidelines to ensure consistency across all touchpoints.
- Lead product, pricing, placement, and promotion (5Ps) strategies for existing and new product lines.
- Design and manage the end-to-end consumer journey, from awareness to purchase and repeat engagement.
- Drive innovation initiatives, including new product development and launches, from concept to commercialization.
- Analyze market trends, consumer insights, and competitive landscape to inform brand decisions and strategies.
- Monitor and evaluate brand performance and campaign effectiveness, and recommend improvements based on data and insights.
- Collaborate closely with Sales and other cross-functional teams to align brand strategies with business objectives.
- Manage relationships with external partners such as agencies and suppliers to ensure high-quality execution.
- Manage marketing budgets and ensure efficient allocation of resources.
- Lead, mentor, and provide direction to junior team members (if applicable).
- Perform other duties as may be assigned in support of brand and business objectives.
Requirements
- At least 3–5 years of experience in brand management, marketing, or related roles
- Experience in FMCG, food industry, or startup environments is highly preferred
- Strong foundation in brand strategy, consumer insights, and marketing fundamentals
- Proven ability to develop and execute marketing campaigns and go-to-market strategies
- Strong project management and organizational skills
- Analytical and data-driven mindset
- Creative and digitally savvy
- Strong communication management skills and stakeholder
- Entrepreneurial mindset with the ability to work in a fast-paced environment
- Proactive, resourceful, and results-oriented
