Marketing Manager

Responsibilities

1. Marketing Strategy & Planning
   • Develop and execute comprehensive marketing strategies aligned with overall business objectives and growth targets. Identify market opportunities and recommend strategies to improve market share and competitive positioning.
2. Digital Marketing
   • Lead digital marketing initiatives across SEO, SEM, social media, email marketing, content marketing, website management, CRM, marketing automation, and paid advertising.
   • Monitor emerging digital trends, technologies, and best practices to improve marketing effectiveness and customer engagement.
3. Market Research & Consumer Insights
   • Design and manage market research projects to understand customer behaviors, needs, preferences, and market trends.
   • Analyze customer and consumer data to generate actionable insights that support marketing, product development, and business decisions.
   • Conduct competitor analysis and market intelligence to identify opportunities, risks, and industry developments.
   • Translate customer insights into targeted marketing strategies and customer experience improvements.
4. Brand Management
   1. Develop and maintain a strong and consistent brand identity across all customer touchpoints.
   2. Ensure brand positioning, messaging, visual identity, and communications align with company objectives and target audience expectations.
   3. Lead brand-building initiatives that increase awareness, consideration, loyalty, and customer advocacy.
   4. Monitor brand performance and reputation, recommending improvements when necessary.
5. Campaign Management & Performance Analysis
   1. Plan, execute, and evaluate integrated marketing campaigns across digital and traditional channels.
   2. Measure campaign effectiveness through KPIs, ROI analysis, customer acquisition metrics, engagement metrics, and sales performance.
   3. Prepare reports and presentations with actionable recommendations for senior leadership.
6. Leadership & People Management
   1. Lead, coach, and develop the marketing team to ensure high performance and continuous professional growth.
   2. Set clear objectives, manage performance, and foster a collaborative and results-driven culture.
   3. Manage cross-functional relationships with Sales, Product, Operations, Customer Experience, and external agencies or vendors.
   4. Allocate resources effectively and oversee project prioritization and execution.
7. Budget & Stakeholder Management
   1. Develop and manage marketing budgets, ensuring cost-effective utilization of resources.
   2. Build strong relationships with internal and external stakeholders to support business and marketing objectives.

Minimum Qualifications

1. Bachelor’s degree in Marketing, Business Administration, Communications, Market Research, or a related field. Master’s degree is an advantage.
2. Experience working in an advertising agency is a must.
3. Minimum 5-8 years of progressive marketing experience, with at least 2-3 years in a leadership or managerial role.
4. Experience in customer experience (CX), customer journey mapping, and customer engagement strategies.
5. Experience working in fast-paced, growth-oriented organizations and managing multiple marketing channels simultaneously.
6. Strong experience in market research, customer insights, consumer behavior analysis, and data-driven decision-making.
7. Demonstrated experience in brand management, including brand positioning, brand strategy development, and brand-building initiatives.
8. Proven ability to lead, develop, and manage marketing teams, agencies, and cross-functional stakeholders.
9. Experience managing marketing budgets and measuring campaign ROI.
10. Excellent communication, presentation, stakeholder management, and project management skills.
11. Strong leadership, coaching, and people management capabilities.
12. Strategic thinker with creativity, problem-solving ability, and a strong customer-centric mindset.