Responsibilities
Digital Campaign Management:
- Plan, build, and execute both regional and local digital campaigns across Southeast Asia, ensuring alignment with business objectives and market needs.
- Execute B2B digital campaigns to generate MQLs and implement B2C digital campaigns focused on driving e-commerce sales conversion across marketplace platforms.
- Coordinate with in-country marketing teams to localise messaging, creative assets, and targeting strategies.
Lead Generation & Management:
- Manage marketing lead scoring, segmentation, and qualification processes in Salesforce Pardot (Marketing Cloud Account Engagement).
- Collaborate with inside sales teams to manage marketing qualified leads (MQLs) while continuously monitor lead funnel performance with both inside and field sales through regular cadence.
Performance Marketing:
- Manage paid media budgets across platforms (Google Ads, LinkedIn, Meta, Programmatic).
- Track, analyse, and report on campaign KPIs such as CPL, CAC, ROAS, and conversion rates.
- Continuously optimise creative, targeting, bidding strategies, and landing pages.
Cross-Functional & Regional Collaboration:
- Partner with regional business units to align campaign messaging and ensure consistency.
- Work closely with in-country marketing teams to plan, execute, and report on local campaigns.
- Coordinate with in-country marketing team on localised campaign adaptations.
Agency Management:
- Collaborate with external agencies, providing clear directives and ensuring the delivery of high-quality work.
- Manage relationships with agencies to meet project deadlines and campaign objectives.
Reporting & Insights:
- Produce regular performance dashboards and campaign reports with actionable insights.
- Recommend strategies to improve effectiveness and efficiency of campaigns.
Requirements:
Job / Skills Competencies & Critical Work Experience:
- 2-3 years of hands-on experience in digital campaign management, lead generation and marketing automation (preferably using Salesforce Cloud Marketing Account Engagement or equivalent such as HubSpot, Marketo).
- Strong understanding of B2B and B2C buyer journeys.
- Experience managing digital campaigns across multiple countries and coordinating with local teams.
- Proven track record in performance marketing, including paid search and paid social.
- Proficiency in analytics tools (e.g., Google Analytics, Salesforce Pardot reporting).
- Excellent project management skills.
- Data-driven mindset with the ability to translate insights into optimization actions.
Qualifications:
- Bachelor’s Degree in Marketing, Communications, IT or a related field.
