Responsibilities
The Marketing Head will lead the overall marketing direction of client, driving brand growth, property visibility, and lead generation strategies across residential, commercial, industrial, and agricultural portfolios. This role oversees digital, on-ground, and partnership marketing initiatives while ensuring alignment with sales objectives and the company’s long-term vision.
Key Responsibilities:
•Strategic Planning & Leadership
-Develop and implement the company’s annual marketing strategy, campaigns, and budget.
-Lead the marketing team, ensuring proper delegation, training, and performance management.
-Align marketing efforts with business goals, particularly lead generation and sales conversion.
•Brand Development & Management
-Build and strengthen the One Global Realty brand identity across digital and physical platforms.
-Ensure consistency in messaging, visuals, and communication across all channels.
-Manage PR, corporate communications, and brand partnerships.
•Digital & Social Media Marketing
-Oversee social media management, digital campaigns, SEO, SEM, and content marketing.
-Track analytics and KPIs to measure campaign performance and ROI.
-Innovate with new platforms and trends for better engagement and visibility.
•Project Marketing & Sales Enablement
-Conceptualize and execute project-specific marketing campaigns in collaboration with sales.
-Develop sales collaterals, digital decks, brochures, and promotional tools.
-Organize events, open houses, and roadshows to drive leads and broker engagement.
•Market Research & Insights
-Conduct regular market research to understand industry trends, competitor activity, and buyer behavior.
-Provide insights and recommendations to management for strategic positioning.
•Budget & Vendor Management
-Manage marketing budgets efficiently, ensuring optimal use of resources.
-Handle relationships with external vendors, agencies, and creative partners.
Requirements:
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related field (MBA preferred).
- At least 7 years of progressive experience in real estate marketing, with 3+ years in a leadership role.
- Proven experience in digital marketing, project marketing, and brand building.
- Strong leadership and people management skills.
- Excellent communication, presentation, and strategic thinking abilities.
- Proficient in analytics tools, CRM platforms, and digital advertising.
