Industry: IT Consulting
Job Type: Permanent
Job Location: Cebu
Work Setup: Hybrid
Experience Level: Experienced
Responsibilities
- Craft compelling copy for ads, slogans, calls to action, marketing emails, and landing pages tailored to each brand’s voice and target audience
- Collaborate with SEO/SEM teams to integrate keywords into ad copy and landing pages without sacrificing creativity
- Work with local language teams to ensure quality translations and adapt copy to maintain meaning and tone
- Maintain and develop tone-of-voice guidelines to ensure consistent messaging
- Balance creative innovation with branding consistency and rapid iteration for A/B testing
Other Technologies
- A portfolio showcasing versatility in writing styles (B2B, B2C, technical, conversational)
- Proficiency with CMS platforms (e.g., WordPress, Sulu) and collaboration tools
Qualifications
- Bachelor’s degree in Communication, Journalism, Advertising, English or Literature, Marketing, Business, Creative Writing, or a related field
- Minimum of 5+ years of relevant experience
- Proven track record of success in crafting compelling copy for advertising or marketing campaigns
- Experience working in an agency is preferred
- Familiarity with interpreting briefs, working with tight deadlines, and strong collaboration skills
- Knowledge of marketing channels and formats (e.g., Facebook, LinkedIn, YouTube, display ads, Google Ads, landing pages, etc.)
