Responsibilities
1. Marketing & Brand Strategy
a. Lead annual brand strategy and planning.
b. Develop and execute key brand initiatives, ensuring all campaigns align with business objectives and market insights.
c. Manage the annual brand activity calendar and ensure all activities executed as planned.
d. Initiate and manage brand partnerships to create co-branded campaigns and promotions that increase brand credibility and reach.
e. Develop long-term initiatives to drive and elevate brand image such as medical tourism and new clinic concepts.
2. Brand Experience
a. Oversee the brand’s presence across all customer touchpoints, ensuring a cohesive and positive experience.
b. Translate brand strategy into tactical briefs for marketing campaigns and creative projects.
c. Drive efforts to build brand equity and customer loyalty.
3. Performance Analysis
a. Track and measure the effectiveness of all brand campaigns and strategies, using data to make recommendations that optimize revenue.
b. Utilizes cross-functional teams to provide a comprehensive analysis of brand activities and campaigns (data analytics, digital, finance, PR, etc).
4. Budget & Finance
a. Lead the department’s annual budget planning and management.
b. Monitor spending to ensure efficient resource allocation and provide regular financial reports to management.
c. Propose initiatives to optimize spend and maximize ROI.
5. Team & People Leadership
a. Manage and mentor a team of brand professionals.
b. Ensure upskilling of team members.
c. Set and monitor key performance indicators (KPIs), conduct performance reviews, and foster a collaborative, high-performing environment.
d. Ensure compliance of self and team to company policies.
e. Perform other duties as may be assigned.
6. Cross-Functional Collaboration
a. Serve as a key liaison between the brand team and other departments, including finance, operations, branch managers, and external partners, to ensure seamless project execution.
Requirements
•Education: Graduate of a 4-year college course in Marketing, Management, or other related courses
•Experience: At least 6-8 years of work experience, and at least 50% of the work experience includes team management responsibilities
•Capabilities: Able to develop and enforce brand guidelines, develop campaigns, provide data analysis, generate consumer insights, execute on-ground, and manage a team. •Knowledge of MS Office applications (MS Word, Excel, Powerpoint) and PowerBI, basic •knowledge of CRM tools and applications, knowledge of Mac applications are a plus.
•Preferably with FMCG or E-Commerce industry experience
